link to cover page
Oregon Magazine Advertiser's Page:(Update 12/01/03)
 Below is a sample of position buys on a Department (interior primary topic) page, in this case the one that presents news items from around the state.  The Table of Contents lists the departments from which you can choose, and is itself a frequent reader destination. Other ad positions available include the magazine cover and the heavily visited "local" jump pages.  One of the oddities of an ezine, or internet magazine, is that it is the only publication in its general category which does not have a back page.

As of November 2003 a cover banner costs $550 ($10.50 CPM) and includes the unspoken-for jumps desired.  Plus, a cover banner, if you wish, can lead to a second Oregon Magazine, totally independent, full page ad designed to promote your service or product. (That option can provide some interesting information with the following limitation.  We don't plant cookies in anybody's computer.)

Oregon Magazine is what is known as a "general interest" publication.  (Not a specialty mag like Outdoor Life or Road and Track.)  We cover a broad range of topics, just like your home town newspaper.

We were, at the end of 2001 and 2002, the fastest growing magazine in the state.  During the first half of 2003, we became the number one general interest magazine in Oregon.  In the autumn of 2003, Oregon Magazine's growing readership made it the fourth largest general interest publication of any kind here, behind only the Oregonian, the Eugene Register Guard and the Salem Statesman Journal.

The very next month the magazine enjoyed a 35% reader increase.
Around Oregon
  Oregon Magazine
   February  2002     Volume 2  No. 2

The Coast 
History Museum is looking for someone interested in auto restoration. This 1931 Model A Ford flatbed has the original 4-Cyl enginee This
1931 Model A Ford flatbed has the original 4-Cyl enginee This 1931 Model A Ford flatbed has the original 4-Cyl enginee



From the Great Depression
to the New Milennium: Russell Palmer
recalls early days on the North Coast

Family originally moved from midwest to Seaside in 1936 By Leslie Pugmire - Seaside Signal
When Fort Stevens was bombarded by shells from
a Japanese submarine during World War II, young Russell Palmer rushed to the Prom in Seaside to watch.
“It sounds crazy now, but everybody did it,” Palmer said with a laugh.  The North Coast native has lived here his entire life (70 years and counting), an observer to the Depression, war, and the boom and decline of timber and groundfishing and their effects on the region.

Headline links to story



Would-be hospital chief bows out following Sentinel’s nvestigationOMED: A beautiful piece of detective work by a fine small town Oregon newspaper.  Janet Richardson should use the nom de plume of Spade, as in Sam.

A glimpse into university life for low-income kids George Fox University hosts "Go to College Day" to show kids the  possibilities of a higher education

After 150 years, Shasta mystery lingers  YREKA, Calif. - Betty Hall would be the first to acknowledge there is precious little in the annals of Southern  Oregon and Northern California  history about the massacre.  But that doesn't change her and others' firm belief that many of their Shasta Indian ancestors were murdered 150 years ago today.

Would-be hospital chief bows out following Sentinel’s nvestigationOMED: A beautiful piece of detective work by a fine small town Oregon newspaper.  Janet Richardson should use the nom de plume of Spade, as in Sam.
 
 
 

 

An advertisement for superb lodging.

   Arizona California Idaho
  Montana Nevada Oregon
 Utah Washington Wyoming

If you mosey around the West, and appreciate really good lodging at a really good price, you've found your homes away from home.  What's the staff like? Customer survey cards return comments like: "What great employees you have!  My mother doesn't love me that much!"

       Shilo Inns home page



Christmas Cowboys

Mt. Vernon cattle drive 

Test and photo by David Karkuff of the Blue Mouintain Eagle
Above, shortly before   Christmas, cowhands    with the Bob Sproul ranch west of Mt. Vernon move cattle  along Highway 395   They proceeded from the Beech Creek area near Long Creek south through the cityof Mt. Vernon and west along Highway 26 to the ranch. 

The Holliday Ranch will conduct its  cattle drive through John Day this winter, tentativelyin  February.



  Treatment Center for 
      alcohol  and other drug
             dependencies

      Oregon only 1-800-826-9285
            National 1-800-543-9905


 
 
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Main
interior
page top
$200/mo
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Lower right
box 
$50
 
 
 
 
 
 
 

Lower right
button
ad
$25
 

Readership numbers (updated November 1, 2003)

Readers: 50,000+ (average read time 19+ minutes)
Readers per computer: 1.5
State ranking in our genre: No. 1  (general interest magazine)
State ranking vs. newspapers: No. 4
 

(Ranking in the list below, some of which comes from the Oregon Newspaper Publishers Assocation website,  is either by base paid circulation numbers, direct reader tally or a reasonable guess. For a paid daily, the circulation base traditionally is its weekday numbers.  For an internet magazine the number is an actual head count. When it comes to free circulation print publications, the reader counting process gets a bit fuzzy. There is no base paid circulation number or actual head count available for free newspapers.  So, using two years experience in a paid daily newspaper, five years of experience writing for a free circulation paper, a decade in advertising agencies and nearly three years with an internet publication, I have adjusted the rankings to reflect the likely actual reader numbers involved.  You'll find more on this subject later on this page. . LL )

Oregonian  Circ.: 346,593 (M-F); 335,224 (Sat.); 436,111 (Sun.)
Eugene Register-Guard  Circ.: 72,128 (M-F), 81,056 (Sat.),  77, 191 (Sun.)
Salem Statesman Journal  Circ.:55,886 (M-Sat.); 63,255 (Sun.)
Oregon Magazine Circ: 50,523
Portland Tribune*  35,500 est. (Just to irritate Harry Lenhart)
Salem Capital Press  Circ.:34,660 (weekly)
Bend Bulletin  Circ.: 27,034 (M-Sat.), 28,809 (Sun)
Medford Mail Tribune  Circ.: 26,737 (M-Th, Sat.); 35,148 (Fri.); 31,838 (Sun.)
Willamette Week**  20,000 est.
Roseburg News-Review  Circ.: 19,281 (M-F), 20,294 (Sun.)
Albany Democrat-Herald  Circ. 17,989 (Mon-Sat.)  31,401 (Sun.)
Klamath Falls Herald and News  Circ.: 17,166 (M-F),  17,604  (Sun.)
Coos Bay World  Circ.: 16,876 (M.-F.), 16,876 (Sat.)

*Free distribution, bi-weekly. Average press run about  120,000 copies
**'Free distribution weekly. Press run of perhaps 60,000 copies

Communities reached:  No. 2  (Only the Oregonian reaches more geographic areas.)

From an ad effectiveness standpoint, if you wish to reach a specific area like Klamath Falls, it makes far better sense to advertise in the local paper, the Herald and News.  While it has a lower total circulation than Oregon Magazine, it has far more individual readers in that place.  If you wish to reach a statewide audience, however, of the two, the better buy is Oregon Magazine.

Our reader demographics?  Mostly white collar males.  Some blue collar.  No kids, at all.

The truth about periodical circulation and readership

A free site on the internet is similar to a paid circulation print periodical in one respect.  People must request this magazine to get it.  Raw circulation numbers for free newspapers like the Portland Tribune and Willamette Week are easy to tally.  It's most of the press run.  Determining the readership of a free circulation paper, however, is quite another thing.  It could be anywhere from 10% to 40%, though the higher number would be historically unusual, while the lower number would not.  25-30% is pretty good for that kind of paper, so if Willy Week claims a press run of 60,000 copies, its actual reader count is probably in the 18-20,000 range.

Traditionally, paid print circulation was the advertiser's readership standard since it was assumed that if someone pays for a paper they probably will read at least some parts of it.  If they aren't on a vacation trip, visiting relatives for the holidays or out of town on business, it's a good standard.  (Far more accurate than broadcast numbers.) But, with the advent of the internet, paid circulation numbers, even when backed up by independent polling analysis, are no longer the best available readership data. No other tally method approaches the computer count of an internet page in terms of accuracy.  Only on the net do you know to a visitor how many readers the publication gets.  In certain circumstances, and we've done it at Oregon Magazine, you can know to a visitor how many people read your ad. (Coming from a newspaper, print magazine, and ad agency background, this new media has been fascinating for me. -- LL)

Print publications are superior to internet magazines in some respects, though.  For one thing, you have to have a computer and be hooked up to the internet to read one.  (Something like a third of Oregonians aren't online.) For another, you can't wrap fish in an internet magazine.  Other advantages print has would include more portability (for summer reads on the beach, or cafe tables or waiting rooms) and superior coupon access (ripping off a piece of your monitor screen is counter productive, although some companies now take internet coupons you run off on your own printer.  Then, there is the matter of emotional release.  You can throw a magazine or newspaper across the room when you don't like something you read in it.  That would be an expensive habit with an internet magazine.  Finally, you can't roll up a computer and swat anything with it.  Flies, dogs, kids.  You don't swat things with your laptop.  At least, you shouldn't.

Marketing on the net

As to how, from a commercial standpoint, people use the net, it is particularly good at engaging people who are already thinking about buying something.  A home, a car, a computer, furniture, snow tires, a flyrod.  More information is what they're looking for, and of all media, the easiest place to get more information is on the net.  Price comparison shopping is very common.  A click of the mouse and they're on your website.

(Last year's general numbers, below.  They're up this year by perhaps $4 billion.)

12 million people trade stocks online
44% buy books online - $2.3 billion
30% of computer sales are online - $6.9 billion
1 out of 2 people online have shopped on internet - $45 billion last year

Basic Ad Dimensions:

Top right department box size is 1 Oregon Magazine column x 6-8 inches.
Lower right box size is 1x5
Button is 1x3
Table of Contents ad below name banner is 1x5
Local Jump Pages  have half-page top banners.  At present, they are
single copy lines.  We are open to trying banner buttons in that space.
Misc. positions (boilerplate jump pages like Legal and Media) are flexible
in size depending on the basic graphic requirements of the page.

(Ads should fit easily within a single screen aperture when possible.  What you are
looking at right now is a single screen aperture. A box ad should fit from
top to bottom, and be readable without scrolling. If you need more room, however,
you'll get it.)

Content

No X-rated material, con games, ponzi schemes or , except for the top of the cover and TOC
pages, special effects.  (Blinking, changing and whirling objects detract from readability,
and this is a publication for readers.)  If your ad would work in a print version of Oregon Magazine, it's fine for the web edition.  Any ad that links to a location that locks the reader to
the distant site will be summarily deleted.

Page availability:

Multiple-run buys get the page(s) of their choice on a first come, first served
basis, and hold position on renewal.

Price protection

Ad rates are subject to revision at the beginning of any calendar month.
Purchasers of multiple-run schedules are protected from price increases for
the duration of their current contract and one renewal. (Minimum 3 month buy.)

For more information, contact:
F. Delkin   fdelkin@comcast.net
L. Leonard  hobbit@pcez.com